If you cancel, what happens to your demos and clients?
Nothing gets deleted. Your published demo unpublishes, every draft stays, and usage drops to zero until you resubscribe. Here is the full answer, including the part about client builds that nobody thinks to ask on the pricing call.
Lumina9 min read
Nothing gets deleted. If you cancel Lumina Sales from the billing portal, your published demo unpublishes so the link stops serving, and every demo you built stays in your account as a draft. You keep your login. Your voice minutes, chat messages, and audits go to zero. Resubscribe a month or a year later and the same demo goes back up, unchanged, on the same subdomain.
That is the short version, and it is the version worth knowing before you put a sales process on top of somebody else's platform. The longer answer is more interesting, because cancellation is really three separate questions wearing one coat: what happens to your demos, what happens to the clients you already closed, and what happens to the phone number a live build answers on. Those have different answers. Only the first one is simple.
What happens the moment you cancel
Cancellation is self-serve. You do it from the billing portal, the same place you started, with no email to support and no retention call. Three things change:
The published demo comes down. One demo can be published at a time on the $49 plan, and that published page is what stops serving. Anyone who opens the link after that does not see a billing notice or a Lumina page. The link simply stops working.
The drafts stay. Draft demos are unlimited and they are not touched. The trade pack you picked, the nodes you arranged, the prospect's business name you typed in, the layout you spent a Sunday on. All of it sits there.
Usage drops to zero. The 100 live voice minutes, 500 chat messages, and 50 website audits a month stop. The dashboard still opens. You can still look at what you built. You just cannot run a live call through it.
What we do not do is hold your work hostage to get you back. That is a deliberate choice and not a particularly noble one. An agency owner who pauses for two months between client pushes and comes back to a working demo is worth more to us than one who rage-quits because a cancellation screen tried to guilt them.
What happens to the clients you already closed?
This is the question that actually matters, and it is the one people forget to ask.
The $49 platform subscription and the client builds you order through the fulfillment platform are two different agreements. The platform is the flat monthly that gives you the demo site, the portal, fulfillment access, and onboarding help. A client build is a separate order with its own wholesale setup fee and its own wholesale monthly, plus per-minute voice where that build takes calls, all agreed on a 30-minute call before anything gets built.
Which means cancelling the platform subscription does not switch off a client's live system. Those are not wired to each other. The client's system runs on its own monthly, and that monthly is what keeps it running.
Here is the honest part. The exact terms for a live build, notice period, what the wind-down looks like, who holds the integrations if you stop paying the wholesale monthly, are set on that 30-minute pricing call, because they vary with what you ordered. They are not published on a pricing page, and I am not going to pretend there is a single public answer. So ask on the call. Specifically ask: if I stop paying the wholesale monthly on this build in month seven, what does my client experience, and how much notice do I get? Write the answer down. Any vendor who gets vague at that question is telling you something.
The phone number question
A real estate team or an HVAC company that has answered the same number for eleven years is not going to risk it on your say-so, and they are right not to.
The useful thing to know is that the number is theirs, not the platform's. The FCC is direct about this: "Once you request service from a new company, your old company cannot refuse to port your number, even if you owe money for an outstanding balance or termination fee," per its porting guide. An unpaid invoice is a debt. It is not a lien on the number.
The same guide carries the one piece of advice that actually prevents disasters: "Do not terminate your service with your existing company before initiating new service with another company." Cancel first and the number can be released back into the pool, and then nobody can get it back for you. This is worth repeating to a client out loud during onboarding, because the person most likely to cancel their old line too early is the client themselves, in an enthusiastic mood, on day two.
In practice the AI receptionist usually sits in front of the existing line rather than replacing it, which sidesteps the whole thing. Forwarding is reversible in an afternoon. Porting is not.
What to get in writing from any platform, including this one
If you are building an agency on top of a vendor, the exit terms are part of the product. Treat them that way. Europe has already written down what a reasonable exit looks like for cloud services, and it makes a decent checklist even if you never sell a client inside the EU. Under the Data Act, which became applicable on 12 September 2025, a provider has to cap the notice period for initiating a switch at two months, keep the service running for a transition period of at least 30 days, give customers at least 30 days to retrieve their data after termination, and offer export through open APIs and standard formats at no extra charge. Switching fees have to disappear entirely by 12 January 2027.
Four questions worth asking any vendor, in this order:
How do I cancel, and can I do it myself without talking to anyone?
What happens to what I built, and for how long can I get it back?
What format does my data come out in, and does export cost extra?
If I stop paying, what does my client see?
The regulatory ground under question one is in motion in the US. The FTC's 2024 click-to-cancel rule was vacated by the Eighth Circuit in 2025 on procedural grounds, as Jones Day summarized in May, which means the specific requirement that cancelling be no harder than signing up is not currently in force. The FTC is rebuilding it. On 11 March 2026 the Commission opened an advance notice of proposed rulemaking asking for comment on practices that "deter consumers from canceling," published in the Federal Register two days later. Enforcement never stopped in the meantime under Section 5 and ROSCA, and Jones Day notes settlements including $2.5 billion from Amazon.
The reason this matters to you is not compliance. It is that a vendor whose cancellation flow was only ever polite because a rule made it polite is a vendor you will meet again at the worst possible moment.
Where this is genuinely a problem
I said the drafts stay and the demo comes back. Both true. Here is what cancelling actually costs you.
Your subdomain is not guaranteed. The published page lives on your subdomain, and a cancelled account's subdomain is not held in reserve forever. If you spent six months getting prospects used to a specific address, treat a long cancellation as a risk to that address and ask before you lapse.
Momentum is the real cost. A demo that was built around a prospect's business, their trade, and a price band you researched in September is stale in March. Their services changed. Their site changed. The draft reopening does not make the pitch current. You will redo work.
And a lapse in the middle of a sales cycle is unrecoverable in a way the product cannot fix. If a prospect forwards your demo link to their business partner on a Thursday and your subscription lapsed on Wednesday, the partner clicks a dead link. They do not email you about it. You just never hear back and you never find out why. If you have live links in the field, pause at a cycle boundary, not mid-conversation.
Who should probably not subscribe yet: anyone who wants to kick the tires for a week with no prospect to send it to. The live demo on the homepage is free, takes no signup, and shows you the same thing your prospect would see. Use that. Subscribe when you have someone to send a link to, because the clock on the usage limits starts whether you have a pipeline or not.
FAQ
Can I cancel any time, or is there a contract?
The platform subscription is month to month from the billing portal. There is no annual commitment on the $49 plan, and no cancellation call. Client builds you order are separate agreements with their own terms, agreed on the 30-minute pricing call.
Do I get a refund for the rest of the month?
Cancelling stops the next charge. Assume the current period runs out rather than refunds back, and if timing matters for your cash flow, cancel near the start of a cycle rather than near the end.
If I cancel, can my client still use their system?
A live client build runs on its own wholesale monthly, separate from your $49 platform subscription, so cancelling the platform does not switch off a delivered system. The terms for the build itself are what you agreed on the pricing call, which is exactly why you want that answer written down before you sell.
Does my client find out I cancelled?
Not from us. We do not email, call, or market to anyone who opens your demo, and we never contact your prospects. What a prospect would notice is a published demo link that stopped working, which is a reason to time a lapse carefully.
What happens to the contact details captured by my demo?
Those are yours. The email gate addresses belong to you, and we do not use them. There is more on how that works in who owns the data in a white-label AI system.
What to do with this
If you are evaluating us, do not take the cancellation policy on faith. Read it where it sits next to the plan on the pricing section and in the FAQ, then take the four questions above to any other platform you are comparing and see which ones answer all four in writing. That comparison tells you more than a feature grid will.
If you are already selling and wondering whether to pause between client pushes, the answer is usually to pause at a cycle boundary with no live links in the field, and to keep the drafts. They will be there.
And if the reason you are reading this is that a client of yours is about to cancel rather than you, that is a different problem with a different fix. We wrote about why AI clients cancel and how to keep them.
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