A white-label AI demo takes four branding fields: logo, colors, subdomain and booking link. Here is what to put in each, how to pick colors that pass contrast, and where the branding stops.
Lumina7 min read
You brand a white-label AI demo in four fields: a logo, your colors, a subdomain, and a booking link. Pick a short subdomain that reads like your agency name, upload a logo that holds up on a dark and a light background, choose colors with enough contrast to read, and point the booking link at a calendar you actually check. That takes about ten minutes, and every demo you publish inherits it.
Most of the work is deciding, not clicking. Here is what each field does, what to put in it, and where the branding stops.
What can you brand on a Lumina Sales demo?
Four things carry your identity: your logo, your colors, your subdomain, and your booking link. The platform applies them to the live demo site, the agency dashboard, and the client portal your customer logs into after they sign. The portal and demos inherit your agency identity, so you are not re-skinning every demo by hand.
A published demo shows none of our branding. The prospect sees you. The one thing that stays visible is the sandbox line saying the AI is a demo and its bookings are simulated, and we do not let you hide it. We wrote up what prospects actually see, including why that line exists.
The booking link matters more than people expect. It is the only field that sends a real person somewhere real. Everything else is decoration, and this one is the next step in your pipeline.
How do you choose a subdomain?
Choose your agency name, short, with no filler words. If you are Northside Digital, use northside or northsidedigital, not northside-ai-solutions-llc. A prospect will see this in the address bar and in the link you text them, so it has to look like a company and not a campaign.
A few rules of thumb:
Keep it under about fifteen characters if you can. Long hostnames wrap badly in text messages and get truncated in email previews.
Avoid hyphens and numbers. Read it aloud on a phone call. If you have to spell it, it is too clever.
Do not put a trade in it unless you only sell to that trade. A hostname like roofleads becomes awkward the day you sign a dental practice. If you niche down on purpose, fine. We argued for that in our post on whether to niche down to one trade.
Pick it once. If you change it later, assume the links you already sent stop working, and prospects click old links for weeks.
One practical note on trust. A branded subdomain keeps the relationship visible, which is why deliverability folks recommend subdomains of a brand over lookalike domains for ordinary sending. That source is about email, not demo pages, but the logic carries. A link that looks like a real business gets opened. A link that looks like a throwaway gets ignored or flagged.
What logo works best?
Upload the cleanest, simplest version you own. A wordmark or a compact lockup beats a detailed badge, because the logo sits at the top of the page, small, on whatever background your colors produce.
Check three things before you upload. Does it read on a dark background and a light one? Is the file big enough to look sharp on a phone held at arm's length? Does it have a transparent background, so you do not get a white box around it on a colored header?
If you do not have a logo yet, a plain text wordmark in a decent typeface is better than a bad icon. Prospects forgive plain. They do not forgive blurry.
How do you pick colors that read?
Pick one primary color and let the rest stay neutral. The portal and demo inherit your colors, so a loud palette on a page full of buttons and chat bubbles gets tiring fast.
The part that bites people is contrast. The W3C's Contrast (Minimum) criterion at level AA says text needs a contrast ratio of at least 4.5:1, and WebAIM lists 3:1 for large text, 18 point or 14 point bold and up. Light yellow or pale teal buttons with white text fail that test all the time.
There is a loophole worth knowing. Both sources say text that is part of a logo or brand name has no contrast requirement. So your logo can use a soft brand color. Your button labels and body text cannot. If your brand color is pale, use it for accents and borders and keep the text dark.
You do not need to be a designer for this. Run your primary color against white and against near black in any contrast checker, and use whichever passes for text.
What should the booking link point to?
Point it at a calendar page that shows real availability within the next few days, and make sure the page loads on a phone. A prospect who finishes the demo and clicks "book" is as warm as they will ever be. Sending them to a contact form that replies in two days wastes it.
Use a dedicated event type, something like "AI demo review, 20 minutes," rather than your general calendar. It tells you where the booking came from, and it keeps strangers from booking an hour on the wrong topic. If you want to see who opened what before the call, our write-up on what you see after a prospect opens your demo covers the follow-up side.
Where does the branding stop?
Three honest limits.
First, the sandbox disclosure is not brandable and not removable. If a client asks you to hide it for a pitch, the answer is no.
Second, the subdomain is a subdomain. Our homepage preview shows the pattern as youragency.luminasales.io, so the end of the address is ours and the front is yours. The plan lists a subdomain, not a custom domain. If a prospect or client insists on demo.youragency.com, do not promise it. Check what your plan includes first.
Third, branding is skin, not substance. A beautiful header does not fix a generic script. The reason demos win is the trade-specific voice, services, and objections, which is what the vertical packs are for. Spend ten minutes on the logo and an hour on the demo itself.
This is also not for you if you need a fully custom design system on every surface. You get logo, colors, subdomain and booking link. That covers most small agencies. It does not cover a client with a 40-page brand guide.
Branding checklist before your first send
Before you text the first link to a prospect, open it on your own phone and walk through it. Is the logo sharp? Can you read every button? Does the booking link land on a page with open times? Does the hostname look like a company? If all four are yes, send it.
If you have not set up an account yet, the pricing is $49 a month, and you can try the live demo first to see exactly what a branded page looks like. When you are ready, start here. Our setup time breakdown shows how the ten minutes get spent.
FAQ
Do prospects see the Lumina name anywhere on my demo?
No. A published demo carries your logo, your colors, your subdomain and your booking link. The sandbox line saying the AI is a demo and bookings are simulated is always visible.
Can I change my branding after I publish?
Check what your dashboard lets you edit after publishing before you rely on it. Treat the subdomain as permanent either way, because every link you already sent points to it.
Does the portal use the same branding as the demo?
Yes. The portal and demos inherit your agency identity, so the client who signs sees the same logo and colors they saw in the demo, plus what the portal shows them.
What if my brand color fails contrast?
Use it for your logo, borders and accents, where the logo is exempt from contrast rules, and keep text and button labels dark or white, whichever passes 4.5:1.
Can I use my own domain instead of a subdomain?
The plan lists a subdomain. Do not promise a custom domain to a client until you have confirmed it for your account.
